Privacy Policy

Information we collect

We may collect the following categories of personal information through our website, email, telephone, in-person meetings, events, and marketing activities:

• Identification details: your full name, date of birth, gender, and nationality
• Contact information: email address, telephone number(s), and residential or business address
• Identity documents: passport details, Emirates ID, or equivalent identification as required for purchase transactions
• Financial information: bank account details, payment records, and transaction history related to your purchase
• Communication records: correspondence, inquiry submissions, and records of your interactions with our sales and customer service teams
• Website usage data: browser type, IP address, pages visited, and interaction patterns collected through cookies and similar technologies (see our Cookie Policy for details)
• Marketing preferences: your communication preferences and responses to our marketing activities
• Any additional information you voluntarily provide through our inquiry forms, event registrations, or direct correspondence

How we use your information

We use your personal information for the following purposes:

• Processing and managing your purchase of a residential unit, including executing Sale and Purchase Agreements, managing payments, and fulfilling our contractual obligations
• Responding to your inquiries, requests, and providing customer support
• Sending you marketing and promotional communications about The Chedi Private Residences and related services, where you have consented to receive such communications
• Personalising your experience on our website and tailoring content to your preferences
• Analysing website usage patterns to improve our services, content, and user experience
• Complying with applicable laws, regulations, and legal obligations, including RERA reporting requirements and anti-money laundering regulations
• Protecting our legitimate business interests and enforcing our contractual rights

Data sharing

We may share your personal information with the following categories of recipients, solely for the purposes described in this policy:

• Chedi Hospitality and GHM Hotels, to the extent necessary for the provision of branded residential services
• Authorised sales agents and brokerage partners engaged in the marketing and sale of units
• Professional advisors including legal counsel, auditors, and consultants
• Government and regulatory authorities including the Dubai Land Department, RERA, and other agencies as required by law
• Service providers who assist with our operations, including CRM platforms, email marketing tools, website hosting, and analytics services
• Financial institutions for payment processing and escrow account management

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

Data security & retention

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls, and regular security reviews. However, no method of electronic transmission or storage is entirely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal obligations (including record-keeping requirements under UAE law), to resolve disputes, and to enforce our agreements. When your information is no longer required, we will securely delete or anonymise it.

Your rights

Under the UAE PDPL and applicable regulations, you have the right to:

• Access the personal information we hold about you and receive a copy
• Request correction of inaccurate or incomplete personal information
• Request deletion of your personal information, subject to applicable legal requirements
• Restrict or object to the processing of your personal information in certain circumstances
• Withdraw your consent to marketing communications at any time
• Lodge a complaint with the relevant data protection authority

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within the timeframe required by applicable law.

International transfers

Your personal information may be transferred to and processed in countries outside the United Arab Emirates where our service providers operate. In such cases, we will ensure that appropriate safeguards are in place to protect your personal information in accordance with the requirements of the PDPL.

Changes to this policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of the website following any changes constitutes your acceptance of the revised policy.

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